SAP CRM
Customer Relationship Management
Reinvent CRM to deliver connected customer experiences
Differentiate your business with personalized customer experiences (CX).
Our integrated customer relationship management (CRM) cloud software can help you engage with customers at every touchpoint,
in intelligent ways – and build trust and lifetime loyalty.
Our integrated customer relationship management (CRM) cloud software can help you engage with customers at every touchpoint,
in intelligent ways – and build trust and lifetime loyalty.

CRM integration systems
SAP's completeness of vision is built to deliver a single view of the consumer with CRM that seamlessly connects the front-office to the back-office.
Marketing
Market to an audience of one with a single view of first-party customer data. Scale personalized experiences with powerful machine learning. And get better results with better insights, including multi-touch attribution and robust data visualization.
Commerce
Simplify your multi-channel commerce strategy – and bring it to life – with rich features for product content management and merchandising, built-in flexibility, and deep integration. Sell to both businesses and consumers on a single platform to cut costs.
Service
Provide personalized, higher-value customer service before, during, and after a purchase – whether via self-services, in contact centers, or in the field. Make every agent an expert by giving them the right information and tools at the right time.
Customer data
Provide secure digital experiences that put consumers in control of their preferences and personal data – to boost customer retention, brand loyalty, and lifetime value. Create trust with transparency and facilitate compliance with data protection laws.
Sales
Empower your sales force to engage with customers in more meaningful and helpful ways, throughout the buying journey. Give your teams the insights they need to make better business decisions in the moment to boost productivity and sales performance.